Manager, Marketing Communications

JOB SUMMARY

The Marketing Communications manager is responsible for the development of marketing communications materials for the Americas market to build awareness and deliver key product/brand messages. All actions and tasks are to meet the company’s objectives and brand strategies.

COMPANY'S MISSION AND VALUES

REPORTING STRUCTURE

The Manager, Marketing Communications reports directly to the Manager, Marketing Americas and is part of the Product Management Department.  The Manager, Marketing Communications bears full responsibility for agreed upon goals and objectives.

JOB RESPONSIBILITIES

•    Develop annual marketing communication plan for product launches, supporting global objectives and in cooperation with Product Management and the Digital Marketing Coordinator
•    Development of marketing plan/budget and maintaining spending to ensure budget targets met
•    Develop and execute strategy/plan for customer communications, i.e. email blasts with the Marketing Coordinator
•    Development and execution of Marketing updates internally and externally as needed
•    Create key marketing messages internally and externally
•    Creating effective press releases and ensuring pick up of content by target audience/publications
•    Development of yearly new product presentation and assist with product launch sales presentations by reviewing/editing to ensure consistent and meeting design standards
•    Lead development of print advertisements
•    Manage execution of marketing communications activities to implement a new product/tool launch strategy
•    Design to create and deliver effective collateral in cooperation with subject matter experts, technical writer and graphic design.
•    Manage/review content development of Product Overview catalog
•    Support Product Management/Graphic Designer in development and review of PGPL content and manage the distribution of PGPL catalogs
•    Identify opportunities for videos, create storyboards with technical writer to deliver end product.
•    Draft, update and add new content to website working with the Website Coordinator and Technical Writer as necessary to execute.
•    Create and maintain Marketing content, displays and communications for trade shows, marketing events and office product displays. 
•    Lead development and execution of marketing materials/signage/displays to support customers/distributors
•    Work alongside Product Management and Sales to develop useful demo units to aide in the sale of key products, including managing such inventory and potential return of old units.
•    Manage all trade publication relations from negotiating to pitching articles, supplying images, product and sales announcements – writing, editing and proofing
•    Oversee printing, fulfillment, and inventory management of current marketing printed materials
•    Work with external vendor for calls on hold messaging, drafting concept to reviewing and editing 
•    Utilize CRM to optimize marketing communications reach and effectiveness 
•    Evaluation and selection of external co-operation partners, such as print shops, agencies, publications, etc. to provide recommendation to manager when necessary
•    Coordinate surveys for customer feedback as needed (internal/external)
•    Oversee marketing communications for lobby entry monitors, experience center, etc.
•    Coordinating/tracking of association memberships and ensuring website listing up to date
•    Assist as needed with communication articles for employee/internal communications
 

REQUIREMENTS

•    Bachelor's degree - Marketing, Communications or related field 
•    Minimum of 5-7 years of relevant work experience, preferred product marketing experience in HVAC industry
•    Proficiency in Microsoft Office; PC-literate
•    Detail oriented, excellent writing skills, communication skills and use of technical terminology
•    Ability to work independently, as well as part of a larger team, manage multiple projects and meet deadlines
•    Excels in fast paced environment and able to quickly adapt to change
•    Demonstrates strong interpersonal, communication, writing and creative skills